MBA Marketing Project Topics

The project sometimes decides student's specialization area in future study or future job. There are 99 project topics in MBA Marketing. Given below topics are useful for final year student.

1.      Promotional Mix of Insurance Products

2.      Green Marketing

3.      Consumers Perception of Private Brands

4.      E-Marketing

5.      Global Marketing

6.      Role of emotional satisfaction in service encounters - retail sector

7.      Service Blueprint

8.      Need for Customer Relationship Management

9.      Effect of Derivatives Based Strategies

10. Recruitment and Channel Development

11. Brand Awareness

12. Sales and Distribution Effectiveness

13. A Study On The Awareness Level And Attitude Level Of The Clients

14. Study on factors influencing adaptability & usability of consumer electronics

15. Future of consumer durables pertaining to standard brands & own brands of retailer like (next, bigbazar)

16. Study of consumer behavior related to different soap brands in a location

17. Influence of branding on consumer purchasing behavior

18. Analysis of sales promotions ability to prompt brand

19. Measuring effectiveness of display system for chocolate in retail

20. Choosing retail locations for shopping in India (retail industry)

21. Affect of Branding on Consumer Purchase Decision

22. Market Survey on Brand Equity

23. Business Process Outsourcing

24. Advertising Effectiveness

25. The Spread of Organized Retailing in India

26. Customer Relationship Management

27. Impact of Packaging on Retailers and Consumers

28. Effect of Customer Loyalty Programs in Convenience Stores

29. Export Marketing Entry Strategy

30. Customer Profitability Marketing Thesis

31. Study on "impact of web 20 technologies on B2B marketing"

32. Integrated marketing communications (IMC)

33. Analysis of the role of outdoor advertising and establishing strategies for managing space media

34. Factors affecting real estate markets in a location

35. Logistics & Risk management

36. Consumer Satisfaction

37. Retailers Project

38. Study of International Marketing

39. Rural Marketing Project

40. Telecom Services Of Reliance Communication

41. Jewellery Buying Preference

42. Customer Evaluation of Tata Indicom Services

43. Bisleri Marketing Project

44. Retail Banking Front Office Management Activity

45. The Role Of Integrates Marketing Communications in Life Insurance

46. Sales Promotion and Customer Awareness of the Services

47. Effect of Mobile Marketing on Youngsters

48. Gap Analysis of Services offered in Retail Banking

49. Load Testing of Loan Search

50. Study on creation of luxury brand

51. Customer loyalty study

52. Study of purchase influencing factors

53. Customer profiling

54. Advertising effectiveness study

55. Customer satisfaction survey

56. Consumer perception survey

57. Service quality study

58. Service blueprinting

59. Study of institutional markets

60. Effectiveness of promotion schemes

61. Measurement of brand awareness and brand perception

62. Study of institutional markets

63. Effectiveness of promotion schemes

64. Measurement of brand awareness and brand perception

65. Dealership network & effectiveness of distribution system

66. Customer satisfaction electronic products

67. Telemarketing advantages & disadvantages

68. Customer data analysis

69. Study of institutional markets

70. Effectiveness of channels ( online/ internet ) in service delivery

71. Capital Market

72. Buying Behavior of Customers

73. Current Trends in Internet Marketing

74. Service process mapping – back stage, on-stage

75. Improving service quality using service blueprinting

76. Competition analysis

77. Service standards

78. Study on effectiveness of employee’s role in service delivery

79. Customer data analysis

80. Strategies used to build successful Internet based customer services

81. Brand preference

82. Customer expectations

83. Distribution channel

84. Developing marketing strategies

85. Distribution & promotional strategies

86. Effectiveness of rural distribution

87. Global scenario & market potential

88. Effectiveness of channels (distributors/ dsas) in service delivery

89. Effectiveness of channels (on-line/ internet) in service delivery

90. Import consolidation

91. Logistics operation

92. Management automation

93. Marketing mix

94. Global supply chain mgt & logistics

95. Customer satisfaction survey

96. Consumer perception survey

97. Service quality study

98. Service standards

99. Study on effectiveness of employee’s role in service delivery

Customer data analysis